Accuracy before reach
Stories should answer the reader’s main question clearly and use facts, names, figures, quotations and credentials only when they can be supported.
Editors must not invent statistics, testimonials, qualifications, partnerships, outcomes or source material to make an article sound stronger.
- Use governed records and approved sources where factual claims matter.
- Keep limitations and uncertainty visible when evidence is incomplete.
- Do not present promotional language as independent evidence.
